Projection Mapping / Interactive / Immersive / Presentation Show
LG Smart Zone Presentation
CES 2011 / Las Vegas, USA
Projection Mapping / Immersive / Presentation Show
CES 2011 / Las Vegas, USA
CES, a global consumer electronics tradeshow, is a battleground where brands compete to promote their ideas and technologies. The mission of the 2011 LG Smart Zone was to present a scenario where LG’s smart technology developed by the company’s divisions work in synchronization. The presentation had to maximize its effect despite spatial restrictions.
For LG Smart Zone, we devised a show format where the presenter carries on a conversation with the character in the screen. The projection mapping technology used in the project is applicable in various areas including events, performances, and showcases. The story-based brand experience is expected to have a powerful promotional effect.
Client l LG Electronics
Agency l HSAD
Planning l Lee Chang Ik, Yeom Hye
Jin, Kim Ki Won, Yun Han Yeoul
Tag l #ces2011 #lg전자 #프레젠테이션쇼 #smartzone #프로젝션맵핑
CES, a global consumer electronics tradeshow, is a battleground where brands compete to promote their ideas and technologies. The mission of the 2011 LG Smart Zone was to present a scenario where LG’s smart technology developed by the company’s divisions work in synchronization. The presentation had to maximize its effect despite spatial restrictions.
For LG Smart Zone, we devised a show format where the presenter carries on a conversation with the character in the screen. The projection mapping technology used in the project is applicable in various areas including events, performances, and showcases. The story-based brand experience is expected to have a powerful promotional effect.
Client l LG Electronics
Agency l HSAD
Planning l Lee Chang Ik, Yeom Hye Jin, Kim Ki Won, Yun Han Yeoul
Tag l #ces2011 #lg전자 #프레젠테이션쇼 #smartzone #프로젝션맵핑
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info@a-frame.kr
CONTACT
Seoul Forest Kolon Digital Tower 2nd 801 27 Seongsu-ro 7-gil,
Seongdong-gu, Seoul (3333-140 Seongsu-dong 2-ga)
Room 314, Knowledge Industry Center, Han River Biz9 30,
Gimpo Hangang 4-ro 420beon-gil, Gimpo-si, Gyeonggi-do (6877-10 in Gurae-dong)
02-517-4288 | info@a-frame.kr
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