Challenge

We developed interactive content to introduce SK’s smart home services within their store. SK Smart Home is a futuristic system that allows users to control various home systems via mobile devices. To highlight the convenience and efficiency of SK Smart Home, we divided the exhibition space into two zones: the Care & Safety Zone and the Home IoT Zone. We used an interactive system to allow visitors to indirectly experience the convenience of SK Smart Home, attracting consumer interest.

TV + Mobile

Smart Home service introduction zone within SK T store Care & Safety Zone, Home IoT Zone 

Created content and solutions to allow visitors to indirectly experience the advantages of SKT Smart Home’s IoT real-time interaction system 

Frame Out

In the Home IoT Zone, we showcased the service through real-time smart home control interactions via NUGU and mobile touch. In the Care & Safety Zone, we highlighted NSOK’s benefits through real-time tracking CCTV and promotional videos. The hands-on interactive experience effectively demonstrated SK Smart Home’s system, capturing the interest of many visitors to the exhibition.