Challenge

To introduce the immersive AR/VR technology of LG 5G, which will be introduced for the first time at MWC 2019, we needed to develop experience guide content to help visitors experience various contents. To introduce the AR service that can recognize the floor and rotate 360 degrees, we created a background with a good sense of space, and created experience guide videos using actual experience contents such as idols and yoga to help visitors understand the experience. For VR content, we produced videos in VR screen ratio as if they were actually experiencing VR, and when visitors put on HMDs and started the experience, the experience content appeared on the screen to induce the experience of nearby visitors through mirroring.

Touch Monitor + Mobile

LG 5G AR & VR Experience Media Table

- LG 5G AR/VR Creating various content guides and tutorial videos 

- Developing touch experience solutions that drive real-world experiences

Process

Frame Out