Challenge

During Milan Design Week, one of the largest design events globally, LG teamed up with Moooi for the exhibition. LG's signage, TVs, and speakers were utilized to improve and edit Moooi's content for better image quality. The media tunnel at the entrance was specially designed to build anticipation for the interior exhibition.

External Media: Media Tunnel 

Internal Media: Media Pillars, Media Wall, OLED TVs placed in rooms

Exhibition space of Moooi, a premium lifestyle brand from the Netherlands

1. Created content optimized for the digital signage structure. 

2. Enhanced content quality for LG OLED TVs installed in various art rooms.

Process

We optimized motion and color for each artwork displayed on OLED tunnels, walls, and pillars to ensure they were shown at their best quality. Adjustments were made considering the viewing angles and on-site conditions to achieve the perfect display. 

Frame Out

At Milan Design Week, we enhanced and edited content to perfectly fit LG's digital signage wall structure and OLED TVs within Moooi's exhibition space, delivering content that harmonized with both the space and the media.