Challenge

New Headquarters Media Project: 
A New Journey Unfolding in Space

The Interpark Triple new headquarters, embodying the union of Interpark and Yanolja and marking a new beginning, was designed with the goal of creating a space where travel journeys are naturally connected. The digital signage installed in the lobby and elevator hall serves as a media canvas that connects space and people, capturing the brand's philosophy and vision. Constantly changing moments of travel unfold on the screen, providing visitors with an immersive experience and excitement for a new journey.

1. Lobby :

Display 1 - Mesh Transparent LED 6.25mm pitch Display 2 - Media Wall LED 1.875mm pitch 

2. Elevator Hall (4F-13F): 

Wall-mounted window-shaped LED 32 inch

The new Interpark Triple headquarters Lobby and elevator hall, the first spaces visitors encounter

Creating a symbolic space where brand messages are experienced through digital media Planning and producing content for emotional connection Selecting materials to maximize the spatial feel and realism of the 'airport' interior concept Designing content layouts optimized for the display structure and providing an immersive experience

Process

 The lobby was designed to evoke an "airport" concept, setting the stage for the start of a journey. To achieve this, brand messages were conveyed on the mesh LED screen attached to the ceiling, reminiscent of an airport flip board. The feeling of travel was symbolically expressed through depictions of airplanes taking off and landing. Objects such as hot air balloons, cherry blossoms, autumn foliage, and auroras were created to represent distinctive countries/cities, refreshing the atmosphere of the lobby.

For the elevator halls on floors 4 through 13, we planned and produced window media content with an airplane frame motif, inspired by boarding bridges. Upon exiting the elevator, visitors encounter various countries and cities on each floor, including Peru's Huacachina, Italy's Florence, France's Paris, the UK's London, Spain's Barcelona, Czechia's Prague, Indonesia's Bali, Singapore's Marina Bay, and the UAE's Dubai. Images were created to fit the layout and videos were used to create a descending/ascending effect.

Frame Out

Delivering the Joy and Excitement of Travel to Interpark Triple Employees and Visitors

From the moment they step into the lobby, visitors, as well as employees, can feel the excitement of travel. The world's airports are vividly represented through media art on the lobby entrance's mesh LED display, creating a sense of anticipation. As visitors ride the elevators, they are transported to new locations on each floor, creating the feeling of being inside an airplane throughout the new headquarters.