Challenge

At the World IT Show (WIS) 2024 held at COEX in Seoul, we planned and produced experiential content for LG CineBeam Cube, LG's premium projector that delivers an ultra-large 120-inch 4K screen in an ultra-compact size

LG CineBeam Cube (4K)

World IT Show

LG Electronics Cinebeam Cube Zone

Content designed to pique interest in the CineBeam Cube's "light drawing" capabilities. Ensuring clear visuals and accurate color reproduction in a brightly lit exhibition space, taking projection distance into account. 

Process

To showcase the 'light drawing' feature of the LG CineBeam Cube, we created a 3D 'AI Cube Universe' content concept on a hexagonal screen. Inside the cube, formed by a small CineBeam projector, we designed the four elements of nature (water, fire, earth, and air) and Earth/space, creating a multi-dimensional representation of various natural scenes akin to the universe. During the production process, we conducted tests to ensure the CineBeam Cube projector could deliver clear visuals and accurate color reproduction, taking into account the brightly lit exhibition environment and projection distance.

Frame Out