Challenge

At CES 2025, the world's largest IT exhibition, we produced and directed a video introducing LG Electronics' smart TV platform, webOS. This space was designed to allow visitors to experience "AI services tailored to individual tastes and lifestyles." We needed to convey the various AI services provided by the proprietary picture/sound quality AI chipset 'Alpha 11' and the smart TV platform 'webOS'.

Smart TV and projector visual integration

LG webOS Experience Zone

Production of a USP video conveying the AI capabilities of webOS,  Projection video production linked to the TV screen 

Process

We produced a USP video to showcase webOS's AI capabilities, such as 'Voice ID' for logging into accounts with just your voice, 'AI Search' based on generative AI, and 'AI Picture/Sound Settings' that configure TV picture and sound modes tailored to your preferences. We also created a media presentation that combined the video with projections on the TV screen and wall, allowing it to be presented to a large audience.

Frame Out