Aframe has won the Red Dot Design Award, one of the world's top three design awards, in the Brand & Communication Design category for the second year in a row. This year's award was given for "OLED T Moving Facade," a kinetic media art piece using LG Electronics' world's first transparent 4K OLED TV, which was unveiled at CES 2024 in Las Vegas. Aframe received the "Orchestrating Technology and Art, Creating New Inspiration" main prize in the Brand & Communication Design category.
This work showcases the history of TV's evolution from black and white to vivid color, the material that maximizes transparency, and the technology of the TV with the opening and closing of the sunshade, showing the TV wall structure becoming a huge glass window, which was highly praised at the scene. In addition, Aframe, a kinetic media art company that links ultra-high-resolution content reaching 19200 x 6480 and a driving device by connecting 15 units of 77-inch transparent TVs, has been praised for its new content production that crosses visual and spatial experiences by pre-checking all the elements that can occur at the exhibition site, from material testing that can maximize the image quality and sunshade characteristics of new products to production simulation of kinetic devices and illuminance at the site.
Chang-ik Lee, Aframe project manager, said, "The TV structures in the exhibition halls that we have been producing so far have always been like walls that block the way. This work contains the performance of the product in various ways through transparency and opacity, combination and decomposition, but I wanted to give the feeling of entering a new architectural space, not an exhibition hall, when the last huge stained glass is erected at the entrance of the exhibition hall."
Aframe said that the award for two consecutive years was possible because Aframe employees did not settle for the status quo, but constantly challenged new areas and never stopped creative attempts. Aframe said that it will strive to become a company that provides differentiated experiences to people around the world with K-media art as differentiated content in line with the company's vision of designing new experiences.
The Red Dot Design Award, hosted by the Design Zentrum Nordrhein Westfalen in Germany, is considered one of the world's top three design awards along with the German iF Design Award and the US IDEA Design Award.
Aframe has won a total of four Red Dot Design Main Awards in 2016, 2019, 2023 and 2024.
Original Article
Aframe has won the Red Dot Design Award, one of the world's top three design awards, in the Brand & Communication Design category for the second year in a row. This year's award was given for "OLED T Moving Facade," a kinetic media art piece using LG Electronics' world's first transparent 4K OLED TV, which was unveiled at CES 2024 in Las Vegas. Aframe received the "Orchestrating Technology and Art, Creating New Inspiration" main prize in the Brand & Communication Design category.
This work showcases the history of TV's evolution from black and white to vivid color, the material that maximizes transparency, and the technology of the TV with the opening and closing of the sunshade, showing the TV wall structure becoming a huge glass window, which was highly praised at the scene. In addition, Aframe, a kinetic media art company that links ultra-high-resolution content reaching 19200 x 6480 and a driving device by connecting 15 units of 77-inch transparent TVs, has been praised for its new content production that crosses visual and spatial experiences by pre-checking all the elements that can occur at the exhibition site, from material testing that can maximize the image quality and sunshade characteristics of new products to production simulation of kinetic devices and illuminance at the site.
Chang-ik Lee, Aframe project manager, said, "The TV structures in the exhibition halls that we have been producing so far have always been like walls that block the way. This work contains the performance of the product in various ways through transparency and opacity, combination and decomposition, but I wanted to give the feeling of entering a new architectural space, not an exhibition hall, when the last huge stained glass is erected at the entrance of the exhibition hall."
Aframe said that the award for two consecutive years was possible because Aframe employees did not settle for the status quo, but constantly challenged new areas and never stopped creative attempts. Aframe said that it will strive to become a company that provides differentiated experiences to people around the world with K-media art as differentiated content in line with the company's vision of designing new experiences.
The Red Dot Design Award, hosted by the Design Zentrum Nordrhein Westfalen in Germany, is considered one of the world's top three design awards along with the German iF Design Award and the US IDEA Design Award.
Aframe has won a total of four Red Dot Design Main Awards in 2016, 2019, 2023 and 2024.
Original Article