Challenge

At CES, one of the three major home appliance expositions, LG needed a unique attractive media that could captivate the spectators. The mission was to accentuate the features of LG’s new monitor and to promote LG’s technological feats with a story that does not bore the general public.

55inch Signage 122ea (25K)

Exhibit hall entrance facade

The best and largest 3D attraction media with the world's thinnest bezel (border) 55" signage developed with new technologies

Frame Out

To standout from the competitions, we created an attractive media in the form of a 3D videowall that supports horizontal resolution of 25K. Hardware technology that fully solved ghosting was combined with optimized content to show spectators impressive 3D images that maximized the brand PR effect.