Challenge

Hankyoreh Newspaper has organized a new conceptual experience exhibition, "Hello! Madagascar," that the whole family can enjoy together in winter. As the Madagascar exhibition is mainly targeted at families, we decided to plan a friendly and diverse exhibition composition. We also researched media solutions implemented with the latest technology to convey the feeling of being in Madagascar.

Projector + Kinetic Camera

Augmented Reality (AR) Experience Zone

Experience space content that makes you feel like you're in the rare Madagascar animals

Frame Out

At Hello! Madagascar, interactive content were designed to allow both children and adults enjoy and experience Madagascar. Along with immersive sound effect, the Island’s endangered species were reproduced with realistic CG animation and combined with the images of spectators to provide a fun experience.