Challenge

A platform needed to be developed to present the Kia brand to the visitors in a friendly way. Since the venue was a film festival, we decided to offer an integrated solution that enabled participants to make their own movies along with experience-type content for driving. The project faced spatial restrictions and had to cater to a diverse range of people. 

Projectors, treadmills

Kia Motors Promotion at Busan International Film Festival

Event content for a DIY mini-movie experience where you become a movie star in 3D virtual reality

Frame Out

For Kia Motors’ promotion, we synchronized a treadmill with 3-display projection mapping and set up a system that shoots and edits automatically. The 3-screen images move in synchronization with the treadmill speed so the projected images allow users to become movie characters in an immersive environment. The completed movies were automatically uploaded on YouTube for publicity.