Space Media Art / Branded / Demo Video
LG 4K Display Wall
IFA 2014 / Berlin, Germany
Space Media Art / Branded / Demo Video
IFA 2014 / Berlin, Germany
The main attractor of the LG booth had to be developed utilizing LG’s large and super high definition 4K TV. Since the project was being unveiled along with the most advanced technologies from around the world, we had to focus on finding the most impressive way to convey LG’s latest efforts.
Consisting of 20 84-inch televisions, the enormous installation was designed as the main attractor that functions as the main gate of the LG booth in 2014 IFA. 4K synchronized shooting using camera leagues, UHD CG, and large-scale rendering were employed to visually express LG’s new technology and allow viewers to imagine life in the future.
Client l LG Electronics
Agency l HSAD
Planning l Lee Chang Ik
Creative Director l Jung Kwang Keun
2D/3D l Lee Sah heon, Jang Dong Keun,
Lee Sun Hee
Tag l #키네틱 #미디어아트 #ifa2016 #oled #lg #exhibition #베타피쉬 #촬영 #화질데모
The main attractor of the LG booth had to be developed utilizing LG’s large and super high definition 4K TV. Since the project was being unveiled along with the most advanced technologies from around the world, we had to focus on finding the most impressive way to convey LG’s latest efforts.
Consisting of 20 84-inch televisions, the enormous installation was designed as the main attractor that functions as the main gate of the LG booth in 2014 IFA. 4K synchronized shooting using camera leagues, UHD CG, and large-scale rendering were employed to visually express LG’s new technology and allow viewers to imagine life in the future.
Client l LG Electronics
Agency l HSAD
Creative Director l Lee Joung Hun
2D/3D l Oh Yong Taek, Gu Han Eol
Tag l #ifa2014 #lg전자 #콘텐츠 #exhibition #미디어아트 #전시 #4k #uhd #미디어월 #미디어파사드 #videowalls
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CONTACT
Seoul Forest Kolon Digital Tower 2nd 801 27 Seongsu-ro 7-gil,
Seongdong-gu, Seoul (3333-140 Seongsu-dong 2-ga)
Room 314, Knowledge Industry Center, Han River Biz9 30,
Gimpo Hangang 4-ro 420beon-gil, Gimpo-si, Gyeonggi-do (6877-10 in Gurae-dong)
02-517-4288 | info@a-frame.kr
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