Challenge

To promote the UnionPay card, a global card, we created promotional content that connects digital and offline. To create an event that engages and interacts with the public, we introduced a world travel theme in augmented reality in the bus shelter space to create an amazing experience of traveling abroad. Using augmented reality, we transformed the bus shelter into a new interactive experience space, which was very well received and provided a great opportunity to highlight the image of UnionPay as a global card that can be used all over the world.

Bus Shelter

Apgujeong, Sungnyemun Bus Stop

Digital and offline promotions that highlight Union Pay as a global card that can be used around the world.

Frame Out

We decided to use a bus shelter, a common space for many people of all ages, as the venue for the promotion. In order to create an event that would attract people's interest and interact with each other, we introduced the theme of world travel into augmented reality to create an amazing experience of traveling abroad, as the number one bucket list of 2030 workers is to travel the world. The promotion received a great response by transforming the bus shelter into a new interactive experience using augmented reality, and it was also a great opportunity to highlight UnionPay's image as a global card that can be used around the world. You can check out the video of the experience on the BCard YouTube channel.