Challenge

Hydrogen is still an unfamiliar energy source to the general public. The potentials of hydrogen cars and hydrogen as a core energy technology of the future had to be shown in a fun way within a limited space.

Media Table (AR, Pad, Hydrogen Society Mockup)

Hyundai Motors Zone at the Shanghai International Motor Show

Experience hydrogen, the key energy technology of the future

Frame Out

Model + moving miniature car + sync video + AR. The complicated technology was introduced to the public in a simple and easy way with content ideas that showed how hydrogen, the future energy, is produced and consumed.