Challenge

For the LG SIGNATURE OLED TV’s display demo, we aimed to emphasize the TV's ultra-thin design and perfect black levels. We used 5 LG SIGNATURE OLED TVs and a glass pane, mounted on a rotating mechanism, to create a dynamic and visually appealing presentation. This setup showcased the TVs’ thinness and stunning color reproduction. We filmed colorful betta fish in 4K from various angles to create a unique and visually captivating experience.

5 LG SIGNATURE OLED TVs + glass pane

Hero media installation at the entrance, center stage of the exhibition

-Emphasized the ultra-thin design of the LG SIGNATURE OLED TV 

- Created vibrant and engaging visuals to highlight OLED’s superior color and perfect black 

- Designed a captivating structure to draw visitors’ attention 

Frame Out

To stand out among numerous natural scenery demos, we needed a unique and captivating visual concept. By filming colorful betta fish in 4K and using techniques like symmetry and reflection, we made the content engaging and mesmerizing. The vivid colors of the betta fish against the perfect black of OLED screens highlighted the TV’s superior display quality.