Projection Mapping / Immersive / OLED
Dolby Atmos Projection Room
CES 2017 / Las Vegas, USA
Projection Mapping / Immersive / OLED
CES 2017 / Las Vegas, USA
We needed to create content that showcased the Dolby Atmos sound capabilities of the LG OLED TV W7. This involved setting up a room with one LG OLED TV W7 at the front and a flexible OLED on the right wall, surrounded by projections to create an immersive environment.
To maximize the sound experience, we designed content that alternated between Dolby On/Off demonstration videos and various scenarios where the sound dynamically changed the perceived space, such as underwater scenes, crashing waves, raindrops, and rainy forests. During waiting times, gallery videos played to allow visitors to experience different environments and sounds.
Client l LG Electronics
Agency l HSAD
Planning l Lee Chang Ik, Yoem hye jin
Solution l Kim Jong Hun, Lee Won Cheol
Creative Director l Jung Kwang Keun
3D/2D Designer l Kim Byeong Jae, Lee Sun Hee
Tag l #ces2017 #프로젝션맵핑 #projectionmapping #lg #돌비아트모스 #dolbyatmos #시청각체험
We needed to create content that showcased the Dolby Atmos sound capabilities of the LG OLED TV W7. This involved setting up a room with one LG OLED TV W7 at the front and a flexible OLED on the right wall, surrounded by projections to create an immersive environment.
To maximize the sound experience, we designed content that alternated between Dolby On/Off demonstration videos and various scenarios where the sound dynamically changed the perceived space, such as underwater scenes, crashing waves, raindrops, and rainy forests. During waiting times, gallery videos played to allow visitors to experience different environments and sounds.
Client l LG Electronics
Agency l HSAD
Planning l Lee Chang Ik, Yoem hye jin
Solution l Kim Jong Hun, Lee Won Cheol
Creative Director l Jung Kwang Keun
3D/2D Designer l Kim Byeong Jae, Lee Sun Hee
Tag l #ces2017 #프로젝션맵핑 #projectionmapping #lg #돌비아트모스 #dolbyatmos #시청각체험
CONTACT
Seoul Office
Seoul Forest Kolon Digital Tower 2nd 801 27 Seongsu-ro 7-gil, Seongdong-gu, Seoul (3333-140 Seongsu-dong 2-ga)
Gimpo Office
Room 314, Knowledge Industry Center, Han River Biz9 30, Gimpo Hangang 4-ro 420beon-gil, Gimpo-si, Gyeonggi-do (6877-10 in Gurae-dong)
TEL
02-517-4288
info@a-frame.kr
CONTACT
Seoul Forest Kolon Digital Tower 2nd 801 27 Seongsu-ro 7-gil,
Seongdong-gu, Seoul (3333-140 Seongsu-dong 2-ga)
Room 314, Knowledge Industry Center, Han River Biz9 30,
Gimpo Hangang 4-ro 420beon-gil, Gimpo-si, Gyeonggi-do (6877-10 in Gurae-dong)
02-517-4288 | info@a-frame.kr
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