Challenge

In a crowded TV exhibition, we needed a unique presentation to attract the attention of visitors. The solution involved mounting four LG OLED TV W7 units on glass and rotating them to highlight their lightweight and robust 2.5mm thickness, emphasizing the innovative W design and delivering the most realistic colors from any angle. Additionally, it was essential to find new content that showcased the W7 panel’s ability to maintain vivid colors from any perspective during rotation.

Four LG OLED TV W7 units

Installed at the front center of the exhibition hall as the HERO media

Emphasized the product’s design strengths and OLED technology

Frame Out

We utilized images from the world-renowned aerial photographer Yann Arthus-Bertrand’s series, “Earth from Above.” When the four W7 units aligned, they created a panoramic effect, showcasing the vast scale of the images. As the units rotated, each displayed different content, creating a kinetic media art piece that demonstrated the rich colors and vivid detail of the OLED technology.