Challenge

At IFA 2017 in Berlin, we were responsible for the entire content planning and production for the LG Electronics booth, from the entrance to the exit. The goal was to create a consistent concept throughout the exhibition hall, designing and producing all necessary content for each business unit as per their needs. This included branding videos for the entire LG booth, video content tailored to the new product features of each business unit, and dedicated content for the Signature brand zones.

Various media for the new product experience zones of each business unit

New product experience zones for each business unit

Planned and produced the entire range of content, from branding videos for the entire LG booth to video content tailored to the new product features of each business unit and dedicated content for the Signature brand zones.

Frame Out

Under the theme "Innovation for a Better Life," LG Electronics showcased a range of premium products and technologies, including LG Signature, OLED TVs, Knock-on Magic Space refrigerators, TwinWash, Smart Home solutions, and the V30 smartphone. The booth was designed to provide visitors with various interactive experiences and real-world demonstrations of LG's technology. The content highlighted the superior picture quality of LG TVs with vibrant colors and intricate details, offering a strikingly thin display that captivated visitors. Interactive zones like the viewing angle game for LG TVs and touch signage for the Knock-on Magic Space refrigerator engaged visitors and encouraged active participation.