Interactive / Immersive
LG Nano Cell Wide Viewing
Angle Soccer Game
IFA 2017 / Berlin, Germany
Interactive / Immersive
IFA 2017 / Berlin, Germany
We aimed to highlight the superior viewing angles of the Nano Cell TV through an interactive game experience. The challenge was to create a comparison zone where visitors could directly observe the distortion-free display from any angle, showcasing the excellence of Nano Cell technology. The goal was to go beyond showing content and allow visitors to directly feel and experience the difference.
We positioned 4 LG SUPER UHD TVs opposite 4 Conventional TVs to create a competitive setup. Visitors participated in a speed game where they scored points, emphasizing the advantages of SUPER UHD TVs from any viewing angle. Using soccer as the theme, we incorporated elements of fun and competition, subtly communicating the Nano Cell TV's viewing angle advantages to visitors.
Client l LG Electronics
Agency l HSAD
Planning l Lee Chang Ik, Yoem hye jin
CreativeㅣJung Kwang Keun
Solution ㅣKim Jong Hun, Lee Won Cheol
3D/2DㅣKim Byeong Jae, Lee Sun Hee
Tag l #ifa2017 #인터렉티브 #축구게임 #시야각 #기술체험 #실감형콘텐츠 #스피드게임 #나노셀 #exhibition #experience #entertainment
We aimed to highlight the superior viewing angles of the Nano Cell TV through an interactive game experience. The challenge was to create a comparison zone where visitors could directly observe the distortion-free display from any angle, showcasing the excellence of Nano Cell technology. The goal was to go beyond showing content and allow visitors to directly feel and experience the difference.
We positioned 4 LG SUPER UHD TVs opposite 4 Conventional TVs to create a competitive setup. Visitors participated in a speed game where they scored points, emphasizing the advantages of SUPER UHD TVs from any viewing angle. Using soccer as the theme, we incorporated elements of fun and competition, subtly communicating the Nano Cell TV's viewing angle advantages to visitors.
Client l LG Electronics
Agency l HSAD
Planning l Lee Chang Ik, Yoem hye jin
CreativeㅣJung Kwang Keun
Solution ㅣKim Jong Hun, Lee Won Cheol
3D/2DㅣKim Byeong Jae, Lee Sun Hee
Tag l #ifa2017 #인터렉티브 #축구게임 #시야각 #기술체험 #실감형콘텐츠 #스피드게임 #나노셀
#exhibition #experience #entertainment
CONTACT
Seoul Office
Seoul Forest Kolon Digital Tower 2nd 801 27 Seongsu-ro 7-gil, Seongdong-gu, Seoul (3333-140 Seongsu-dong 2-ga)
Gimpo Office
Room 314, Knowledge Industry Center, Han River Biz9 30, Gimpo Hangang 4-ro 420beon-gil, Gimpo-si, Gyeonggi-do (6877-10 in Gurae-dong)
TEL
02-517-4288
info@a-frame.kr
CONTACT
Seoul Forest Kolon Digital Tower 2nd 801 27 Seongsu-ro 7-gil,
Seongdong-gu, Seoul (3333-140 Seongsu-dong 2-ga)
Room 314, Knowledge Industry Center, Han River Biz9 30,
Gimpo Hangang 4-ro 420beon-gil, Gimpo-si, Gyeonggi-do (6877-10 in Gurae-dong)
02-517-4288 | info@a-frame.kr
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