Presentation Show
LG G6 Presentation Show
2017 MWC / Barcelona, spain
Presentation Show
2017 MWC / Barcelona, spain
To highlight the user-centric design of the LG G6, which was developed based on extensive data collection and analysis of user needs, the goal was to create content that moves beyond simply showcasing hardware specs and emphasizes user experience (UX) and user interface (UI).
We introduced the key technologies of the G6 through user testimonials, effectively communicating that the G6 was developed by listening to users' voices. To simplify complex R&D content, we used infographics for clarity and emphasized critical messages with impactful typography. This approach made the presentation both informative and engaging for the audience.
Client l LG Electronics
Agency l HSAD
Planning l Jung Kwang Keun
Creative Director l Kim Byeong Jae
3D/2D Designer l Lee Sun Hee
Tag l #mwc2017 #LGG6 #presentation #프레젠테이션쇼 #미디어월
To highlight the user-centric design of the LG G6, which was developed based on extensive data collection and analysis of user needs, the goal was to create content that moves beyond simply showcasing hardware specs and emphasizes user experience (UX) and user interface (UI).
We introduced the key technologies of the G6 through user testimonials, effectively communicating that the G6 was developed by listening to users' voices. To simplify complex R&D content, we used infographics for clarity and emphasized critical messages with impactful typography. This approach made the presentation both informative and engaging for the audience.
Client l LG Electronics
Agency l HSAD
Planning l Jung Kwang Keun
Creative Director l Kim Byeong Jae
3D/2D Designer l Lee Sun Hee
Tag l #mwc2017 #LGG6 #presentation #프레젠테이션쇼 #미디어월
CONTACT
Seoul Office
Seoul Forest Kolon Digital Tower 2nd 801 27 Seongsu-ro 7-gil, Seongdong-gu, Seoul (3333-140 Seongsu-dong 2-ga)
Gimpo Office
Room 314, Knowledge Industry Center, Han River Biz9 30, Gimpo Hangang 4-ro 420beon-gil, Gimpo-si, Gyeonggi-do (6877-10 in Gurae-dong)
TEL
02-517-4288
info@a-frame.kr
CONTACT
Seoul Forest Kolon Digital Tower 2nd 801 27 Seongsu-ro 7-gil,
Seongdong-gu, Seoul (3333-140 Seongsu-dong 2-ga)
Room 314, Knowledge Industry Center, Han River Biz9 30,
Gimpo Hangang 4-ro 420beon-gil, Gimpo-si, Gyeonggi-do (6877-10 in Gurae-dong)
02-517-4288 | info@a-frame.kr
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