Interactive / Immersive
LG OLED AI Touch
CES 2018 / Las Vegas, USA
Interactive / Immersive
CES 2018 / Las Vegas, USA
We needed to create content that would inform a large number of visitors about the new services of the LG OLED AI ThinQ TV. The challenge was to demonstrate the TV's voice recognition capabilities in a noisy exhibition environment, which isn't ideal for actual voice-based services. So we had to develop a system suited to these conditions.
Considering the exhibition environment and the lifestyle of the visitors, we created a UX-based touch program that allowed selective learning of the services. As visitors interacted with the touch kiosk, the 55” OLED TV simultaneously displayed the corresponding content, enabling them to experience and understand the benefits of the service without the need for additional explanations.
Client l LG Electronics
Planning l Lee Chang Ik, Kim Jung Eun
Solution l Lee Jae Young, Lee Ju Yong
Creative Director l Jung Kwang Keun
2D/3D l Noh Jun Ho
Tag l #ces2018 #실감형콘텐츠 #인터렉티브 #개발 #터치키오스크 #LG #AI #ThinQ
We needed to create content that would inform a large number of visitors about the new services of the LG OLED AI ThinQ TV. The challenge was to demonstrate the TV's voice recognition capabilities in a noisy exhibition environment, which isn't ideal for actual voice-based services. So we had to develop a system suited to these conditions.
Considering the exhibition environment and the lifestyle of the visitors, we created a UX-based touch program that allowed selective learning of the services. As visitors interacted with the touch kiosk, the 55” OLED TV simultaneously displayed the corresponding content, enabling them to experience and understand the benefits of the service without the need for additional explanations.
Client l LG Electronics
Planning l Lee Chang Ik, Kim Jung Eun
Solution l Lee Jae Young, Lee Ju Yong
Creative Director l Jung Kwang Keun
2D/3D l Noh Jun Ho
Tag l #ces2018 #실감형콘텐츠 #인터렉티브 #개발 #터치키오스크 #LG #AI #ThinQ
CONTACT
Seoul Office
Seoul Forest Kolon Digital Tower 2nd 801 27 Seongsu-ro 7-gil, Seongdong-gu, Seoul (3333-140 Seongsu-dong 2-ga)
Gimpo Office
Room 314, Knowledge Industry Center, Han River Biz9 30, Gimpo Hangang 4-ro 420beon-gil, Gimpo-si, Gyeonggi-do (6877-10 in Gurae-dong)
TEL
02-517-4288
info@a-frame.kr
CONTACT
Seoul Forest Kolon Digital Tower 2nd 801 27 Seongsu-ro 7-gil,
Seongdong-gu, Seoul (3333-140 Seongsu-dong 2-ga)
Room 314, Knowledge Industry Center, Han River Biz9 30,
Gimpo Hangang 4-ro 420beon-gil, Gimpo-si, Gyeonggi-do (6877-10 in Gurae-dong)
02-517-4288 | info@a-frame.kr
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