Interactive / Photo zone / Promotion
LG OLED TV Tour
2019 / USA
Interactive / Photo zone / Promotion
2019 / USA
To effectively convey the innovative technology of LG's transparent OLED display to general consumers visiting the OLED TV TOUR, we needed to make the experience easy and fun. We created various concept images to satisfy different consumer preferences. Visitors could choose their preferred concept image on a touchpad and then take photos behind the transparent OLED TV, directly experiencing its unique features.
Transparent OLED TV + Touchpad
Photo zone experience area with transparent OLED TV
1. Developed content to allow general consumers to easily and enjoyably experience the features of the transparent OLED TV (considering target age and gender).
2. Created a solution where consumers could select the image they wanted to photograph via a touchpad.
We developed an interactive photo experience to highlight the unique features of the transparent OLED. Participants could choose from a variety of concept images and take photos behind the transparent OLED, with background images resembling Photoshop effects, providing a fun and engaging experience
Client l LG Electronics
Agency l HSAD
Planning l Lee Chang Ik
Solution l Lee Jae Young
Creative Director l Jung Kwang Keun
Tag l #LGOELDTV투어 #투명디스플레이 #포토존
#인터렉티브 #체험콘텐츠
To effectively convey the innovative technology of LG's transparent OLED display to general consumers visiting the OLED TV TOUR, we needed to make the experience easy and fun. We created various concept images to satisfy different consumer preferences. Visitors could choose their preferred concept image on a touchpad and then take photos behind the transparent OLED TV, directly experiencing its unique features.
Transparent OLED TV + Touchpad
Photo zone experience area with transparent OLED TV
1. Developed content to allow general consumers to easily and
enjoyably experience the features of the transparent OLED TV
(considering target age and gender).
2. Created a solution where consumers could select the image
they wanted to photograph via a touchpad.
We developed an interactive photo experience to highlight the unique features of the transparent OLED. Participants could choose from a variety of concept images and take photos behind the transparent OLED, with background images resembling Photoshop effects, providing a fun and engaging experience
Client l LG Electronics
Agency l HSAD
Planning l Lee Chang Ik, Jang Dong Gon
Solution l Lee Jae Young
Creative Director l Jung Kwang Keun
Tag l #LGOELDTV투어 #투명디스플레이 #포토존 #인터렉티브 #체험콘텐츠
CONTACT
Seoul Office
Seoul Forest Kolon Digital Tower 2nd 801 27 Seongsu-ro 7-gil, Seongdong-gu, Seoul (3333-140 Seongsu-dong 2-ga)
Gimpo Office
Room 314, Knowledge Industry Center, Han River Biz9 30, Gimpo Hangang 4-ro 420beon-gil, Gimpo-si, Gyeonggi-do (6877-10 in Gurae-dong)
TEL
02-517-4288
info@a-frame.kr
CONTACT
Seoul Forest Kolon Digital Tower 2nd 801 27 Seongsu-ro 7-gil,
Seongdong-gu, Seoul (3333-140 Seongsu-dong 2-ga)
Room 314, Knowledge Industry Center, Han River Biz9 30,
Gimpo Hangang 4-ro 420beon-gil, Gimpo-si, Gyeonggi-do (6877-10 in Gurae-dong)
02-517-4288 | info@a-frame.kr
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