Challenge

At MWC 2019, the world’s largest mobile trade show in Barcelona, LG Electronics introduced the V50ThinQ, and LG Uplus showcased its 5G service content under the slogan '5G begins with LG'. AFRAME oversaw all the content for both LG Electronics and LG Uplus. As the era of 5G arrived, leading companies presented their 5G themes. This first announcement of LG 5G needed to declare a new future vision for LG 5G and deliver it to the audience in an impactful way, distinguishing LG from its competitors.

Large LED media wall

LG 5G presentation zone

Conveyed LG 5G’s new future vision and highlighted LG's unique 5G vision to stand out from competitors.

Frame Out

To provide a unique experience and convey LG 5G's cutting-edge technology image, we designed a story-driven presentation show, distinct from other booths. We integrated the presenter with the visuals, creating a 5G presentation show under the concept ‘A Surprising Change of Everyday’. This concept visualized the daily life of a global family (1040) transformed by LG 5G technology. We used 2D/3D graphics to depict invisible 5G technology, integrating the presenter into the visuals, moving between the screen and the exhibition space for an innovative effect. The engaging storytelling captivated the audience, making it feel like a musical show. When not running the presentation show, we provided information through touch kiosks. The combination of stage and video presentation successfully drew audience engagement, and the show was later showcased at LG Uplus’s Yongsan building and LG Twin Towers in Korea.