Interactive / Immersive

Think Wise. Be Free

MWC 2019 / Spain, Barcelona

Interactive / Immersive

Think Wise. Be Free.

MWC 2019 / Spain, Barcelona

Challenge

We designed an interactive experience zone to showcase LG Electronics’ ThinQ technology through LG mobile devices. Using the G8 ThinQ, we created a concept around a family’s daily life, focusing on making ThinQ’s various functions easily understandable for visitors. The story revolves around a family – father, mother, and child – preparing a birthday party for the mother, using voice commands to demonstrate ThinQ’s capabilities.

Large OLED Signage Media Wall + 3 G8 ThinQ mobile devices

Think Wise. Be Free Virtual daily experience space with G8 ThinQ

Story planning and content production to showcase G8 ThinQ’s functions via voice recognition & Interactive solution development


Frame Out

We created a full 3D animation capturing diverse perspectives of each family member, ensuring that visitors could relate to the characters and settings. The animation was modeled to match the visitors’ eye level, allowing them to choose between father, mother, and daughter characters, each showcasing different functionalities of the G8 ThinQ. Visitors could interact with the G8 ThinQ placed in front of the display, controlling the storyline events and experiencing the seamless integration of ThinQ technology into everyday life.

Client l LG Electronics
Agency l HSAD
Planning l Lee Chang Ik, Yeom Hye Jin

Solution l Lee Jae Young, Lee Ju Yong
Creative Director l Jung Kwang Keun
2D/3D l Noh Jun Ho, Lee Sun Hee, Park Su Hyun


Tag l  #MWC2019 #LGG8ThinQ #인터렉티브 #기술체험 #실감형콘텐츠 #전시 #exhibition #Interactive #음성인식 #ThinQ #3D캐릭터 


Challenge

We designed an interactive experience zone to showcase 

LG Electronics’ ThinQ technology through LG mobile devices. 

Using the G8 ThinQ, we created a concept around a family’s daily life, 

focusing on making ThinQ’s various functions easily understandable for visitors. 

The story revolves around a family – father, mother, and child – preparing a birthday party for the mother, using voice commands to demonstrate ThinQ’s capabilities.

Large OLED Signage Media Wall + 3 G8 ThinQ mobile devices

Think Wise. Be Free

Virtual daily experience space with G8 ThinQ

Story planning and content production to showcase G8 ThinQ’s functions via voice recognition & Interactive solution development


Frame Out

We created a full 3D animation capturing diverse perspectives of each family member, ensuring that visitors could relate to the characters and settings. The animation was modeled to match the visitors’ eye level, allowing them to choose between father, mother, and daughter characters, each showcasing different functionalities of the G8 ThinQ. Visitors could interact with the G8 ThinQ placed in front of the display, controlling the storyline events and experiencing the seamless integration of ThinQ technology into everyday life.

Client l LG Electronics
Agency l HSAD
Planning l Lee Chang Ik, Yeom Hye Jin

Solution l Lee Jae Young, Lee Ju Yong
Creative Director l Jung Kwang Keun
2D/3D l  Noh Jun Ho, Lee Sun Hee, Park Su Hyun 


Tag l #MWC2019 #LGG8ThinQ #인터렉티브 #기술체험 #실감형콘텐츠 #전시 

#exhibition #Interactive #음성인식 #ThinQ #3D캐릭터


CONTACT

Seoul Office

Seoul Forest Kolon Digital Tower 2nd 801 27 Seongsu-ro 7-gil, Seongdong-gu, Seoul (3333-140 Seongsu-dong 2-ga)

Gimpo Office

Room 314, Knowledge Industry Center, Han River Biz9 30, Gimpo Hangang 4-ro 420beon-gil, Gimpo-si, Gyeonggi-do (6877-10 in Gurae-dong)

TEL

02-517-4288

E-mail

 info@a-frame.kr


CONTACT

Seoul Office

Seoul Forest Kolon Digital Tower 2nd 801 27 Seongsu-ro 7-gil, 

Seongdong-gu, Seoul (3333-140 Seongsu-dong 2-ga)


Gimpo Office

Room 314, Knowledge Industry Center, Han River Biz9 30, 

Gimpo Hangang 4-ro 420beon-gil, Gimpo-si, Gyeonggi-do (6877-10 in Gurae-dong)


02-517-4288    |   info@a-frame.kr