Interactive / Immersive
Think Wise. Be Free
MWC 2019 / Spain, Barcelona
Interactive / Immersive
MWC 2019 / Spain, Barcelona
We designed an interactive experience zone to showcase LG Electronics’ ThinQ technology through LG mobile devices. Using the G8 ThinQ, we created a concept around a family’s daily life, focusing on making ThinQ’s various functions easily understandable for visitors. The story revolves around a family – father, mother, and child – preparing a birthday party for the mother, using voice commands to demonstrate ThinQ’s capabilities.
We created a full 3D animation capturing diverse perspectives of each family member, ensuring that visitors could relate to the characters and settings. The animation was modeled to match the visitors’ eye level, allowing them to choose between father, mother, and daughter characters, each showcasing different functionalities of the G8 ThinQ. Visitors could interact with the G8 ThinQ placed in front of the display, controlling the storyline events and experiencing the seamless integration of ThinQ technology into everyday life.
Client l LG Electronics
Agency l HSAD
Planning l Lee Chang Ik, Yeom Hye Jin
Solution l Lee Jae Young, Lee Ju Yong
Creative Director l Jung Kwang Keun
2D/3D l Noh Jun Ho, Lee Sun Hee, Park Su Hyun
Tag l #MWC2019 #LGG8ThinQ #인터렉티브 #기술체험 #실감형콘텐츠 #전시 #exhibition #Interactive #음성인식 #ThinQ #3D캐릭터
We designed an interactive experience zone to showcase
LG Electronics’ ThinQ technology through LG mobile devices.
Using the G8 ThinQ, we created a concept around a family’s daily life,
focusing on making ThinQ’s various functions easily understandable for visitors.
The story revolves around a family – father, mother, and child – preparing a birthday party for the mother, using voice commands to demonstrate ThinQ’s capabilities.
We created a full 3D animation capturing diverse perspectives of each family member, ensuring that visitors could relate to the characters and settings. The animation was modeled to match the visitors’ eye level, allowing them to choose between father, mother, and daughter characters, each showcasing different functionalities of the G8 ThinQ. Visitors could interact with the G8 ThinQ placed in front of the display, controlling the storyline events and experiencing the seamless integration of ThinQ technology into everyday life.
Client l LG Electronics
Agency l HSAD
Planning l Lee Chang Ik, Yeom Hye Jin
Solution l Lee Jae Young, Lee Ju Yong
Creative Director l Jung Kwang Keun
2D/3D l Noh Jun Ho, Lee Sun Hee, Park Su Hyun
Tag l #MWC2019 #LGG8ThinQ #인터렉티브 #기술체험 #실감형콘텐츠 #전시
#exhibition #Interactive #음성인식 #ThinQ #3D캐릭터
CONTACT
Seoul Office
Seoul Forest Kolon Digital Tower 2nd 801 27 Seongsu-ro 7-gil, Seongdong-gu, Seoul (3333-140 Seongsu-dong 2-ga)
Gimpo Office
Room 314, Knowledge Industry Center, Han River Biz9 30, Gimpo Hangang 4-ro 420beon-gil, Gimpo-si, Gyeonggi-do (6877-10 in Gurae-dong)
TEL
02-517-4288
info@a-frame.kr
CONTACT
Seoul Forest Kolon Digital Tower 2nd 801 27 Seongsu-ro 7-gil,
Seongdong-gu, Seoul (3333-140 Seongsu-dong 2-ga)
Room 314, Knowledge Industry Center, Han River Biz9 30,
Gimpo Hangang 4-ro 420beon-gil, Gimpo-si, Gyeonggi-do (6877-10 in Gurae-dong)
02-517-4288 | info@a-frame.kr
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