Challenge

Upon the completion of the Busan X the Sky observatory at LCT in Haeundae, Busan, our task was to integrate environmental elements with media art to create an immersive and interactive experience. We were responsible for the overall planning and production of various media attraction contents to provide visitors with unique experiences from the lobby to the observation deck. The aim was to brand Busan X the Sky as a must-visit hotspot in Busan and Haeundae, offering engaging content from ticket purchase to the return to ground level.

OLED Media Wall, 86 stretch display, Projection, touch kiosks, etc

Busan LCT observatory X the SKY (1st floor to observation deck)

Branding Busan X the SKY as a premier hotspot in Busan and Haeundae through media art along the observatory pathway.

Frame Out

We designed and produced content tailored to different zones, making the journey from the lobby to the observation deck feel like a continuous adventure. Each zone had a unique name and storyline, such as BUSAN X STORY on the 1st floor Welcome Zone, the Sky Cruise elevator (SKY CRUISE), the Sky X Show at the observation deck (SKY X SHOW), Sky Wave (SKY WAVE), and Sky Letter (SKY X LETTER). The combination of reality and surreal media art created a fantastical experience exclusive to X the SKY, ensuring visitors had a memorable and immersive experience.