Challenge

In collaboration with LG Electronics, we designed and developed a virtual exhibition for IFA 2020, Europe's largest consumer electronics trade show, adapting to the new normal era. Under the slogan "Experience LG Like Never Before," we created an accessible virtual space for anyone to visit via PC or mobile. The virtual exhibition recreated Hall 18 of Messe Berlin in 3D, featuring real-time transitions between day and night based on the local time in Berlin. The content supported multiple languages, including Korean, English, and German, and was accessible via a microsite without the need for app downloads.

Virtual exhibition accessible via PC and mobile

LG IFA online exhibition hall

Developed the LG IFA 2020 virtual exhibition hall in response to the shifting exhibition trends due to the pandemic.

Frame Out

We reinterpreted the traditional offline exhibition space into a virtual format, enabling visitors to experience the functionality and design of LG products. The virtual exhibition was designed to overcome the limitations of physical spaces, featuring diverse presentations accessible via mobile and PC. We conceptualized spaces such as Home Entertainment & Appliances, Game Zone, OLED Movie, Audio Room, Living Room, Kitchen, and Laundry Lounge to reflect contemporary lifestyle patterns. The virtual environment showcased LG’s latest products with lifelike quality, allowing customers to feel as if they were physically present in the exhibition hall. Visitors could explore the exhibition with audio guides and interact with the environment in real time, experiencing LG products' key technologies and functionalities. Additionally, completing virtual missions rewarded visitors with COVID-19 kits, providing a unique and engaging experience distinct from traditional exhibitions.