Challenge

With the opening of the new NIKE Apgujeong store, we aimed to integrate the dynamic nature of the sports brand with NIKE's global design aesthetic.

Main display – 3mm Pitch LED DISPLAY 

TICKER - 4mm Pitch LED TICKER 

                  (Outdoor, Indoor 1F, Indoor 2F)

Multi vision – 46 inch 2 x 2 4K 

The NIKE Apgujeong store is a premium space designed for customized sportswear, emphasizing sporty utility and dynamic layouts throughout the entire store.

Planned and designed the integration of displays with the space to emphasize NIKE's brand identity and dynamic nature.

Process

We integrated NIKE's global design into the store's architecture, featuring TICKER displays on the building's exterior, each floor, and the vertical circular passage connecting the floors. These displays continuously showcased the NIKE logo and brand identity messages. To highlight the dynamic NIKE image upon entering the Apgujeong store, we installed displays along the ceiling and walls of the first-floor main hall, ensuring that NIKE's messages and seasonal product images seamlessly blended into the environment. This project involved collaboration, planning, design, and production to create a cohesive and dynamic store layout.