Challenge

At one of the world's largest design events, Milan Design Week, LG collaborated with Moooi in the exhibition. LG's signage, TVs, and speakers were used to enhance Moooi's content through image quality improvement and editing. To highlight the AI perfume machine at the entrance, we visualized various scents using color symbols with motion effects.

LG digital signage wall and OLED TVs placed in the exhibition room

Moooi exhibition space, a premium lifestyle brand from the Netherlands

1. Digital signage wall at the entrance: Created content to visualize the AI perfume machine. 

2. LG OLED TVs in various art rooms: Improved and tailored content quality to match the display capabilities.

Process

The digital signage wall at the entrance displayed color symbols visualizing the AI perfume machine's diverse scents with dynamic motion and color. For the LG OLED TVs installed in various art rooms, we sourced original concept videos for each space, conducted media tests, and improved and edited the image quality. 

Frame Out

At Milan Design Week, one of the world's largest design events, we successfully enhanced and edited Moooi's exhibition content to fit LG's digital signage and OLED TVs, delivering content that perfectly matched the space and media.