Challenge

At CES 2024, we celebrated the 10th anniversary of LG’s smart TV platform, WebOS, by presenting an immersive world of content in collaboration with global OTT partners. The partnership content available on webOS includes approximately 3,500 titles. We designed this under the concept, “The Contents Universe” symbolizing an infinitely expanding world of content on the webOS ecosystem. 

- 140 curved 55-inch OLED TVs + extra-large wireless OLED TV 

- Resolution approximately 18K 

Tunnel resolution 17,280 x 15,360 

Front resolution 6,480 x 5,760

- A designated experience area within the booth aimed at attracting visitors 

- Layouts and content structured to spark curiosity and engagement

- Integration of smart TVs and tunnel displays with various WebOS content 

- Concept planning and production tailored to the structure 

Process

We integrated the centrally placed smart TV with the tunnel display to create a media tunnel that changes according to the webOS content attributes like movies, music, and games. Working closely with LG’s partners-Apple TV+, Amazon Prime, Paramount, Netflix, and Disney+-we produced this setup to present a diverse range of content available on webOS, symbolizing an expansive universe. 

Frame Out

With a resolution of approximately 18K (tunnel resolution: 17,280x15,360 / front resolution: 6,480x5,760) and immersive 8.1-channel surround sound, we created an engaging digital communication space with realistic content.