Challenge

At the Cheonwoo Motors Lexus Uijeongbu Integrated Showroom, our goal was to highlight the Lexus brand by installing a segmented LED ceiling display that combines multiple LED panels to form a single screen, which seamlessly integrates with the ceiling design and enhances visibility both indoors and outdoors.

Main display – 3.91mm Pitch LED DISPLAY

The display was designed to integrate with the ceiling of the second-floor luxury vehicle area in the new showroom, ensuring the segmented LED ceiling display complements the customer flow.

Planned and designed the integration of the display with the showroom space

Process

In the newly constructed Cheonwoo Motors Lexus Uijeongbu Integrated Showroom, the ceiling and display were designed to be on the same level, ensuring a seamless division of space. The display design aligns with the three-directional customer flow, integrating with the ceiling finish. We collaborated on the planning, design, and production to achieve a cohesive blend of display and space.