Challenge

At the "광화에서 빛;나이다" event held at Gwanghwamun Square to promote the 2030 Busan World Expo, we planned, produced, and directed content for LG's promotional pavilion, "LG Future Transformation Center," in the "Feel to EXPO" zone. Utilizing LG Electronics' latest Micro LED technology (such as MAGNIT), we presented the 2030 LG Future Vision video and showcased the future of Busan and its aquarium, allowing visitors to experience the future Busan hosting the World Expo.

1. Booth walls 

LG Micro LED Signage (MAGNIT) 

2. Experience space 

LG Micro LED + Projection mappin

Creating a space where visitors can experience the Busan World Expo using LG's technology

1. 2030 LG Future Vision

Showcased LG Electronics' innovative products from the past 76 years through a time-travel video, displayed on an L-shaped media wall behind an autonomous car concept model (LG Omnipod). 

2. Aquarium Zone Projection Mapping

Produced content allowing visitors to experience the underwater ecosystem of Busan, where the 2030 Expo is hoping to be held.

Process

 The LED Future Vision video took visitors on a time-travel journey showcasing LG's innovative products over the past 76 years and a 3D representation of the Busan Expo site, allowing them to experience the future Busan as the Expo host. 

The projection mapping video created an immersive aquarium experience of Busan's underwater ecosystem. Using projection mapping and Micro LED on three sides, we provided immersive content that offered a sense of space and dimensionality, with ultra-high-definition clarity and depth, creating a surprising illusion of a whale leaping out.

Frame Out

At the "LG Future Transformation Center (Better Future for All with LG)" pavilion, we used LG's Micro LED signage ‘LG MAGNIT’ to create an aquarium showcasing Busan's underwater ecosystem for the future Expo, providing a space where visitors could experience the World Expo.