2019 MWC LG 5G AR

We designed and developed touchscreen content for LG 5G’s various business areas to intuitively convey their services to both B2C and B2B audiences at MWC 2019.

MEDIA

B2C vertical touchscreen

B2B vertical touchscreen

SPACE

Service zone walls (B2C, B2B zones)

CREATIVE

B2B

- Developed a touch solution (UI/UX) to convey business vision through videos.

- Created 3D clip animations summarizing the unique selling points (USPs) of each business division.

B2C

- Developed an interactive solution (UI/UX) allowing users to experience the service USPs directly.

- Created new introduction videos highlighting USPs using existing materials.

Process

B2B Planning

We developed 3D animations for 13 essential LG 5G services, including smart drones, intelligent CCTV, and dynamic maps, to improve visitor understanding.

Frame Out

CREDIT

Client l Uplus
Agency l HSAD
Planning l Lee Chang Ik, Kim Jung Eun

Solution l Lee Jae Young, Lee Ju Yong
Creative Director l Jung Kwang Keun
2D/3D l Noh Jun Ho, Lee Sun Hee

Tag l #체험콘텐츠 #인터렉티브 #서비스체험 #터치스크린

#유플러스 #B2C #B2B #LG5G

Challenge

We designed and developed touchscreen content for LG 5G’s various business areas to intuitively convey their services to both B2C and B2B audiences at MWC 2019.

MEDIA

B2C vertical touchscreen + B2B vertical touchscreen

SPACE

Service zone walls (B2C, B2B zones)

CREATIVE

B2B

- Developed a touch solution (UI/UX) to convey business vision through videos.

- Created 3D clip animations summarizing the unique selling points (USPs) of each business division.

B2C

- Developed an interactive solution (UI/UX) allowing users to experience the service USPs directly.

- Created new introduction videos highlighting USPs using existing materials.

Process

B2B Planning

We developed 3D animations for 13 essential LG 5G services, including smart drones, intelligent CCTV, and dynamic maps, to improve visitor understanding.

For the consumer sector, we showcased how 5G technology can enhance sports viewing experiences, like watching baseball and golf in ultra-high-definition, with features like zooming, real-time replays, and multi-angle views. This content enabled visitors to fully experience the benefits of LG’s 5G services.