Media Art / Micro LED / Demo Video

Beyond Cube

ISE 2023 / Spain, Barcelona

Media Art / Micro LED / Demo Video

Beyond Cube

ISE 2023 / Spain, Barcelona

Challenge

At ISE 2023, Europe's largest display exhibition held in Barcelona, Spain, we showcased anamorphic 3D art videos. To demonstrate display technology that creates new spaces, we designed and produced a new media sculpture inspired by the zero-gravity structure of tensegrity, connecting four Micro LEDs. Using anamorphic techniques, we created a visually captivating experience that sparked curiosity and engagement among visitors.

8K high-resolution spatial visualization using Micro LED

An attraction media sculpture that stands out from traditional LED media structures

-Content tailored to the new media structure -3D video capturing the exhibition concept "Life, Be Bloomed (Vibrant and Lively Life)" 

-Content showcasing the expansion and reinterpretation of space through 8K displays



Process

We set the interior of the Micro LED as a zero-gravity cube, creating an infinitely expanding space within the Micro LED cube. The scenes were designed around four festival themes (Music, Ocean, Winter, Space) and produced with a fun and fancy tone using anamorphic 3D art. 


Frame Out

At ISE 2023, we successfully showcased a new concept structure using Micro LED and created an infinitely expanding space within it using anamorphic techniques. Key considerations for producing anamorphic videos included spatial perception and the viewer's perspective. We focused on perspective and size illusions to maximize the anamorphic effect, conducting tests to achieve successful exhibition content. 

Client l LG Electronics

Agency l HSAD

Planning l Lee Chang Ik, Seo Hyun

 Creative Director l Jung Kwang Keun

 2D/3D l Noh Jun Ho, Lee Sun Hee, Yeo Bum Gu


Tag l #미디어아트 #실감형콘텐츠 #아나몰픽 #전시 #MicroLED #lg전자 #ISE2023 #exhibition #experience #mediaart #3dart


Challenge

At ISE 2023, Europe's largest display exhibition held in Barcelona, Spain, 

we showcased anamorphic 3D art videos. To demonstrate display technology that creates new spaces, we designed and produced a new media sculpture inspired by the zero-gravity structure of tensegrity, connecting four Micro LEDs. 

Using anamorphic techniques, we created a visually captivating experience that sparked curiosity and engagement among visitors.




8K high-resolution spatial visualization using Micro LED

An attraction media sculpture that stands out from 

traditional LED media structures

-Content tailored to the new media structure


-3D video capturing the exhibition concept  

"Life, Be Bloomed (Vibrant and Lively Life)"


-Content showcasing the expansion and reinterpretation of 

space through 8K displays


Process

We set the interior of the Micro LED as a zero-gravity cube, creating an infinitely expanding space within the Micro LED cube. 

The scenes were designed around four festival themes (Music, Ocean, Winter, Space) and produced with a fun and fancy tone using anamorphic 3D art. 



Frame Out

At ISE 2023, we successfully showcased a new concept structure using Micro LED and created an infinitely expanding space within it using anamorphic techniques. Key considerations for producing anamorphic videos included spatial perception and the viewer's perspective. We focused on perspective and 

size illusions to maximize the anamorphic effect, conducting tests to achieve successful exhibition content.

Client l LG Electronics
Agency l HSAD
Planning l Lee Chang Ik, Seo Hyun
Creative Director l Jung Kwang Keun
2D/3D l Noh Jun Ho, Lee Sun Hee, Lee Han Byul, Yeo Bum Gu


Tag l #미디어아트 #실감형콘텐츠 #아나몰픽 #LED #microLED #ISE2023 #lg전자 #전시 #exhibition #experience #mediaart #3dart


CONTACT

Seoul Office

Seoul Forest Kolon Digital Tower 2nd 801 27 Seongsu-ro 7-gil, Seongdong-gu, Seoul (3333-140 Seongsu-dong 2-ga)

Gimpo Office

Room 314, Knowledge Industry Center, Han River Biz9 30, Gimpo Hangang 4-ro 420beon-gil, Gimpo-si, Gyeonggi-do (6877-10 in Gurae-dong)

TEL

02-517-4288

E-mail

 info@a-frame.kr


CONTACT

Seoul Office

Seoul Forest Kolon Digital Tower 2nd 801 27 Seongsu-ro 7-gil, 

Seongdong-gu, Seoul (3333-140 Seongsu-dong 2-ga)


Gimpo Office

Room 314, Knowledge Industry Center, Han River Biz9 30, 

Gimpo Hangang 4-ro 420beon-gil, Gimpo-si, Gyeonggi-do (6877-10 in Gurae-dong)


02-517-4288    |   info@a-frame.kr