Media Art / Micro LED / Demo Video
Beyond Cube
ISE 2023 / Spain, Barcelona
Media Art / Micro LED / Demo Video
ISE 2023 / Spain, Barcelona
At ISE 2023, Europe's largest display exhibition held in Barcelona, Spain, we showcased anamorphic 3D art videos. To demonstrate display technology that creates new spaces, we designed and produced a new media sculpture inspired by the zero-gravity structure of tensegrity, connecting four Micro LEDs. Using anamorphic techniques, we created a visually captivating experience that sparked curiosity and engagement among visitors.
8K high-resolution spatial visualization using Micro LED
An attraction media sculpture that stands out from traditional LED media structures
-Content tailored to the new media structure -3D video capturing the exhibition concept "Life, Be Bloomed (Vibrant and Lively Life)"
-Content showcasing the expansion and reinterpretation of space through 8K displays
We set the interior of the Micro LED as a zero-gravity cube, creating an infinitely expanding space within the Micro LED cube. The scenes were designed around four festival themes (Music, Ocean, Winter, Space) and produced with a fun and fancy tone using anamorphic 3D art.
At ISE 2023, we successfully showcased a new concept structure using Micro LED and created an infinitely expanding space within it using anamorphic techniques. Key considerations for producing anamorphic videos included spatial perception and the viewer's perspective. We focused on perspective and size illusions to maximize the anamorphic effect, conducting tests to achieve successful exhibition content.
Client l LG Electronics
Agency l HSAD
Planning l Lee Chang Ik, Seo Hyun
Creative Director l Jung Kwang Keun
2D/3D l Noh Jun Ho, Lee Sun Hee, Yeo Bum Gu
Tag l #미디어아트 #실감형콘텐츠 #아나몰픽 #전시 #MicroLED #lg전자 #ISE2023 #exhibition #experience #mediaart #3dart
At ISE 2023, Europe's largest display exhibition held in Barcelona, Spain,
we showcased anamorphic 3D art videos. To demonstrate display technology that creates new spaces, we designed and produced a new media sculpture inspired by the zero-gravity structure of tensegrity, connecting four Micro LEDs.
Using anamorphic techniques, we created a visually captivating experience that sparked curiosity and engagement among visitors.
8K high-resolution spatial visualization using Micro LED
An attraction media sculpture that stands out from
traditional LED media structures
-Content tailored to the new media structure
-3D video capturing the exhibition concept
"Life, Be Bloomed (Vibrant and Lively Life)"
-Content showcasing the expansion and reinterpretation of
space through 8K displays
We set the interior of the Micro LED as a zero-gravity cube, creating an infinitely expanding space within the Micro LED cube.
The scenes were designed around four festival themes (Music, Ocean, Winter, Space) and produced with a fun and fancy tone using anamorphic 3D art.
At ISE 2023, we successfully showcased a new concept structure using Micro LED and created an infinitely expanding space within it using anamorphic techniques. Key considerations for producing anamorphic videos included spatial perception and the viewer's perspective. We focused on perspective and
size illusions to maximize the anamorphic effect, conducting tests to achieve successful exhibition content.
Client l LG Electronics
Agency l HSAD
Planning l Lee Chang Ik, Seo Hyun
Creative Director l Jung Kwang Keun
2D/3D l Noh Jun Ho, Lee Sun Hee, Lee Han Byul, Yeo Bum Gu
Tag l #미디어아트 #실감형콘텐츠 #아나몰픽 #LED #microLED #ISE2023 #lg전자 #전시 #exhibition #experience #mediaart #3dart
CONTACT
Seoul Office
Seoul Forest Kolon Digital Tower 2nd 801 27 Seongsu-ro 7-gil, Seongdong-gu, Seoul (3333-140 Seongsu-dong 2-ga)
Gimpo Office
Room 314, Knowledge Industry Center, Han River Biz9 30, Gimpo Hangang 4-ro 420beon-gil, Gimpo-si, Gyeonggi-do (6877-10 in Gurae-dong)
TEL
02-517-4288
info@a-frame.kr
CONTACT
Seoul Forest Kolon Digital Tower 2nd 801 27 Seongsu-ro 7-gil,
Seongdong-gu, Seoul (3333-140 Seongsu-dong 2-ga)
Room 314, Knowledge Industry Center, Han River Biz9 30,
Gimpo Hangang 4-ro 420beon-gil, Gimpo-si, Gyeonggi-do (6877-10 in Gurae-dong)
02-517-4288 | info@a-frame.kr
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