Challenge

At CES 2018 in Las Vegas, LG created the ‘OLED Canyon’ by installing 246 curved OLED displays at the entrance of their exhibit. The concept ‘World’s Largest Natural Wonders’ aimed to convey the awe-inspiring beauty of nature. Enhanced by Dolby Atmos sound technology, the exhibit provided an immersive experience, making visitors feel as if they were walking through magnificent natural landscapes. The OLED Canyon media art elevated Korea's global stature and became a sensation on social media.

A canyon path created with 246 curved OLED displays (Resolution: 44,160 x 6,480px)

LG booth entrance (Width: 16m, Height: 7m) 

- Designed to build anticipation for the exhibition 

- Content tailored for the dynamic flow of visitors entering and exiting 

- Developed content that highlights OLED’s picture quality and design strengths 

- Produced content tailored to the structure and space for multi-faceted display 

- Integrated immersive sound and content to enhance the experience

Process

The concept ‘World’s Largest Natural Wonders’ was realized through the awe of nature displayed on OLED. We selected iconic natural locations such as canyons, glaciers, waterfalls, forests, and sunrises from around the world and filmed them using 14 ultra-high-definition cameras. To add to the realism, we used Dolby Atmos sound technology, providing a three-dimensional auditory experience that made the content feel even more lifelike.

Frame Out

The breathtaking visuals produced by 2 billion self-emissive OLED pixels captivated passing visitors and held their attention. The combination of vivid images and Dolby Atmos surround sound created an immersive viewing experience, making visitors feel as if they were passing through nature. The OLED Canyon media art elevated Korea’s prestige and became a global sensation on social media. This content can also be viewed in 360 on the Dolby Youtube channel. >>LG OLED Canyon In 360