Challenge

At CES 2019 in Las Vegas, LG Electronics showcased an enormous media sculpture at the entrance of their exhibition booth, measuring 20 meters in width and 6 meters in height. The valley-shaped structure, named OLED Falls, was created using 260 OLED signages with a 2000R curvature. Enhanced by Dolby Atmos surround sound, the installation delivered a grand and immersive experience, captivating the eyes and ears of visitors worldwide. OLED Falls earned the main award in the exhibition category at the Red Dot Design Awards, one of the top three design awards globally.

A large gate shaped like a valley created with 260 OLED signages with a 2000R curvature (Resolution: 30,240 x 21,120px)

Entrance of the LG booth - Designed to build anticipation for the exhibition - Content tailored for the dynamic flow of visitors entering and exiting

- Showcased LG OLED’s technological innovation through a massive media art installation that maximized OLED’s picture quality and vividness 

- Integrated immersive sound and content to enhance the experience

Process

The concept "The Massive Curve of Nature" was realized by filming the giant waves at Nazaré Beach in Portugal, the vast sand dunes in Dubai, a 20-meter rain tree and waterfall in Thailand, and producing ultra-large and ultra-high-definition content. We also used CG to create a dynamic portrayal of the Milky Way and thousands of lanterns in the night sky, emphasizing the grand curves of nature.

Frame Out

The seamless blending of content and vivid images, paired with Dolby Atmos surround sound, created an immersive viewing experience that mesmerized CES visitors. LG's large-scale OLED media art has been a highlight at CES since 2016. AFRAME's work has been recognized with Red Dot Design Awards in 2016 and 2019, making it a celebrated part of the exhibition.