Challenge

At CES 2023, LG Electronics presented the exhibition concept "Welcome to the Great Now," inviting visitors to experience The Life They've Always Wanted, Right Now. We created and developed interactive content using a massive 97-inch wireless TV and projectors, transforming spaces based on visitor selections and offering immersive experiences that could be directly interacted with.

Massive 97-inch wireless TV + projectors + interactive walking mat

35㎡ immersive experience space with four sides Thoughtful layout of content and hardware installation

 -Dynamic projection space based on TV content 

-Experiences of diverse life spaces

-Planning and developing content for immersive audiovisual experiences and direct interaction

Process

Visitors could choose their desired space using a central kiosk, which would then transform the environment through projections. We designed the kiosk UI and created various 3D spaces, including a walking area filmed to make visitors feel as if they were walking through a forest using the interactive mat. 

Frame Out

We provided an immersive audiovisual experience through a three-sided enclosed experience zone and offered realistic content by using an interactive walking mat, making visitors feel as if they were walking through a forest.