Challenge

At the IFA 2022, the international consumer electronics fair held in Berlin, Germany, 3 OLED 8K TVs, multi-signage wall, and lighting were combined to produce audiovisual content, providing an immersive Brand experience. With the concept of 'Origin Light', the countless changes taking place on Earth, from the vast and distant universe, were vividly conveyed with OLED 8K's bright and clear overwhelming picture quality.

3 OLED 8K T, Multi-Signage, Lightings

OLED 8K exhibition space providing eye-catching media production and viewing experience 

- A production that can focus on the best picture quality and products of OLED 8K 

- Planning content with a concept while utilizing existing 8K picture quality demo video clips 

- A composite video scenario of wall signage, TV, and lighting

Process

Light is the source of life, the Big Bang, and it conveys the unstoppable, strong life force that continues to the small creatures on Earth. Inspired by light, we planned the 'Origin Light' concept and composed the story of observing life with OLED light. With a third perspective, we wanted to vividly capture the countless changes that occur on Earth from the vast and distant universe with the bright and clear best picture quality of OLED 8K. 

Frame Out

The story of the journey of light from its birth to Earth gradually showed the various colors of Earth as seen from space. Considering the harmony with multi-signage videos, the image quality and product features of 8K products were emphasized, maximizing audiovisual immersion.