Challenge

At Europe’s largest electronics exhibition, IFA 2018, LG Electronics unveiled a 173-inch Micro LED display. The goal was to showcase the superior picture quality and detail of Micro LED technology, where each pixel operates independently, and to provide visitors with an immersive experience similar to viewing artwork in a gallery.

173-inch Micro LED display + sound

Room-type dedicated space for Micro LED to ensure immersive content

- Highlighted the picture quality and detail of Micro LED to focus on the product 

- Used stock footage and created graphics to match the technology

Process

We conducted various tests with different stock footage to find the perfect match for Micro LED. The selected materials were divided into themes to create content that highlighted the fine detail and vivid quality of the display. This included nature-inspired images, the texture of oil paintings, black background textures, and intricate details of large spaces.

Frame Out

By using motion graphics and carefully selected content that emphasized the fine detail and vivid quality of Micro LED, we created an immersive experience. The large screen gave visitors the sensation of viewing art in a gallery, showcasing the superior picture quality and detail of Micro LED technology.