Challenge

At the International Consumer Electronics Fair (IFA) 2022 in Berlin, we showcased an immersive audiovisual experience using three QNED 8K TVs integrated with wall lighting and sound. The concept 'Authentic Color' was designed to represent the external light and colors of jewels and the internal thoughts expressed through paint, symbolically illustrating the advanced technology of QNED. We matched the colors of QNED with the wall lighting to create media art that changed dynamically with the TV content.

Three QNED 8K TVs + wall lighting + sound

Creating a space that highlights the product's unique features and draws focus Ensuring the QNED 8K TVs and wall lighting are perceived as a cohesive set

- Emphasizing the details of QNED 8K to draw focus to the product 

- Using existing 8K quality demos while creating new engaging intros and outros 

- Providing optimized solutions for the exhibition space, including sound, background, and lighting

Process

We needed to create a presentation that highlighted the detailed 8K quality of QNED's Quantum Dot + Nano Cell technology. The concept 'Authentic Color' was developed around the theme "Discovering the True Value of Color with Quantum Dot and Nano Cell." The content showcased the external light and color of jewels and the internal colors of paint, demonstrating the unique features of QNED products. We planned and produced transitions and video effects using 'light' to unify the individual demo videos into a cohesive experience.

Frame Out

Motion graphics that captured the technological essence of QNED and the color-changing lighting synchronized with QNED content captivated visitors. The display successfully highlighted the exceptional capabilities of QNED technology, drawing significant attention at IFA.