Challenge

Through a collaboration between LG OLED and media artists, we created a digital exhibition that allows users to experience various displays online via 3D scanning. AFRAME designed the exhibition where visitors can become spectators of galleries showcasing LG OLED products without needing to visit in person. We planned a presentation that enables the enjoyment of LG OLED ART exhibitions worldwide, crossing national borders.

Virtual exhibition available on PC and mobile devices

Online implementation of LG OLED ART exhibitions from global cities like London, New York, Milan, LA, and Seoul

Introduction of exhibition spaces with tagged artwork and product information for easy and quick comprehension

Process

Frame Out

LG collaborated with numerous artists worldwide to create media art exhibitions using LG OLED TVs. These exhibitions were held in various global cities such as New York, Milan, and London. To ensure accessibility, we developed a virtual exhibition platform, allowing people to experience LG's diverse products and technologies without the need for physical visits.  LG OLED ART Virtual LUX