Challenge

At ISE 2023, Europe's largest display exhibition, we showcased a media art installation integrating LG's 8K Micro LED model MAGNIT and Transparent OLED Signage T-OLED. Under the concept "Magnificence Blooms in Micro Artist," the MAGNIT at the front entrance acted as a window to the world, synchronizing with the T-OLED installed on the booth's exterior walls to present the vastness of nature and its intricate movements, giving visitors a sense of standing within the embrace of nature.

8K Micro LED MAGNIT & 56 Transparent OLED Signage T-OLEDs Considerations for media layout and multi-dimensional configuration

Media structure encircling the exhibition entrance and booth exterior, harmonizing with the surroundings and enhancing spatial openness

- Composed to match the spatial characteristics and color tones of the 8K MAGNIT while highlighting the features of T-OLED 

- Interconnected story flow with synchronized play

Process

We needed a concept that would blend with the space and highlight the strengths of T-OLED, allowing visitors to experience these benefits. We positioned the Micro LED as a window to the world, illuminating the breathing nature of dawn. The content was divided into three parts (Before the Dawn / Dawn / Morning), gradually zooming in from the vast expanse of nature to tiny sprouts. This aimed to capture the colors, details, air flows, and subtle movements of nature. VFX were added to each scene to enhance the imagery, and images were rendered in 2.5D to bring out detailed and vivid quality.

Frame Out

At ISE 2023, we dynamically showcased the booth exterior by synchronizing MAGNIT and T-OLED. Visitors could walk along the walls, view content on T-OLED, and compare it with 8K MAGNIT, fully experiencing the advantages of both technologies.