Kinetic Media Art / Branded / Presentation Show
LG OLED T Press Conference
CES 2024 / USA, Las Vegas
Kinetic Media Art / Branded / Presentation Show
CES 2024 / USA, Las Vegas
At the 'LG World Premiere' event in Mandalay Bay, Las Vegas, just one day before CES 2024, we showcased unveiling content for the world's first wireless transparent OLED TV (OLED T). By integrating the large LED screen behind the stage with the OLED T, we created a media show that drew "wow" reactions from over 1,000 media and industry professionals present.
Wireless Transparent OLED TV (OLED T) + Stage LED integration
LG World Premiere event stage
(Full LED resolution 7520 x 1600px)
- Impactful presentation for the first reveal of OLED T
- Kinetic scenario and solutions matching the ON/OFF transitions of the large LED and TV screen
We conceptualized the self-emissive characteristic of OLED as a symbolic 'star.' The narrative was designed to depict a star falling into the OLED T, signifying its miraculous birth. As the moon on the large LED screen moved into the OLED T, stars created trajectories emphasizing the evolution of the TV. The TV screen lifted to reveal the letter 'T,' dramatically introducing OLED T and its title.
From planning and design to kinetic moving simulations and on-site testing, we meticulously carried out every step to deliver successful content. The event captivated the attention of over 1,000 media and industry professionals, drawing unified "wow" reactions from the audience.
The project required perfect synchronization between the moving OLED T, its shading screen, and the background LED wall content. After multiple tests, timing adjustments, and rehearsals, we were able to present a flawless unveiling video. As the unveiling began, the audience immediately pulled out their phones to capture the moment, adding to the perfection of the event.
Art Director / Gu Han Eul
Client l LG Electronics
Agency l HSAD
Executive Producer l Lee Changik
Planning l Jin Ka Hee
Director l Lee Young hun
Art Director l Gu Han Eul
3D,2D Designer l Oh yong taek
Tag l #미디어아트 #키네틱 #프레스컨퍼런스 #LG #발표영상 #솔루션 #LG전자 #투명올레드TV #LG시그니처올레드T #LGSIGNATUREOLEDT #ces2024 #wirelesstransparentTV
At the 'LG World Premiere' event in Mandalay Bay, Las Vegas, just one day before CES 2024, we showcased unveiling content for the world's first wireless transparent OLED TV (OLED T). By integrating the large LED screen behind the stage with the OLED T, we created a media show that drew "wow" reactions from over 1,000 media and industry professionals present.
We conceptualized the self-emissive characteristic of OLED as a symbolic 'star.' The narrative was designed to depict a star falling into the OLED T, signifying its miraculous birth. As the moon on the large LED screen moved into the OLED T, stars created trajectories emphasizing the evolution of the TV.
The TV screen lifted to reveal the letter 'T,' dramatically introducing OLED T and its title.
From planning and design to kinetic moving simulations and on-site testing, we meticulously carried out every step to deliver successful content. The event captivated the attention of over 1,000 media and industry professionals, drawing unified "wow" reactions from the audience.
