Challenge

In August 2023, LG Electronics launched the 'Life's Good' global brand campaign, creating and producing promotional videos to showcase LG's new image on landmarks and outdoor billboards in major cities worldwide, including Korea. By utilizing the exterior LED of Dubai's Burj Khalifa, we conveyed LG's brand philosophy and values in a youthful and dynamic manner to global customers.

Media facade on the exterior LED of Dubai's Burj Khalifa

Content production considering the ratio of Burj Khalifa's exterior (163 floors, height 828m)

Planned, produced, and directed a media facade using LG's symbol, 'Face of the Future,' tailored to the characteristics of Burj Khalifa, to create a new Visual Identity (V.I.) for LG Electronics 

Process

We covered the entire exterior of Burj Khalifa with dynamic effects, including digital logo play expressing various emotions and countdowns, to vividly present LG's 'Face of the Future.' The vibrant effects wrapped around the building, making it come alive. 

Frame Out

The dazzling LED media facade on the world's tallest building, Burj Khalifa (163 floors, 828m), in Dubai captured the attention of numerous tourists and received an enthusiastic response, effectively showcasing LG's new face and future values.