Challenge

In August 2023, LG Electronics launched the 'Life's Good' global brand campaign, creating and producing promotional videos to showcase LG's new image on landmarks and outdoor billboards in major cities worldwide, including Korea. The campaign highlighted LG's brand philosophy and values with a youthful and dynamic appearance, reaching customers in Dubai's Burj Khalifa, Ho Chi Minh's Landmark 81, New York's Times Square, London's Piccadilly Circus, Seoul, and other global cities.

-Various online and offline media of LG Electronics and LED outdoor billboards in major global cities 

-Media facade on the exterior LED of Dubai's Burj Khalifa

Content planning and translation (multilingual) considering various targets and media environments, screen ratios, and broadcasting formats

1. Planned and produced a new Visual Identity (V.I.) sketch video of LG Electronics, utilizing the 'Face of the Future' symbol, broadcasted on landmarks and outdoor billboards in major global cities. 

2. Executed media facade on Dubai's Burj Khalifa.

Process

We planned and produced a campaign sketch video capturing the 'Face of the Future' digital logo play, expressing various emotions, and the brand video representing LG's unique identity. The video showcased LG's brand philosophy and values by featuring major global cities and landmarks such as New York's Times Square, London's Piccadilly Circus, Dubai's Burj Khalifa, Ho Chi Minh's Landmark 81, and Seoul.

Frame Out

We delivered LG's brand philosophy and values to global customers through the global sketch video. This video is also available on LG Electronics' YouTube channel. 2023 Life’s Good Campaign | LG Electronics