Challenge

At the world's largest mobile exhibition, MWC 2018, we created content that integrated the LG V30 with OLED signage. Inspired by the 'OLED Canyon' from CES 2018, we installed a curved OLED display wall within the booth and synchronized it with 12 V30 mobile phones, making them appear as a single screen.

Curved 55-inch OLED signage + 12 V30 mobiles

Central media wall at the LG booth. Designed and enhanced booth atmosphere to highlight the V30 as the main product 

- Showcased the V30's display quality (OLED) 

- Tailored content to fit the structure and space for a multi-faceted presentation 

- Developed a solution to synchronize mobiles and digital signage

Process

The key challenge was to capture visitors' attention with a seamless display, emphasizing the high-quality visuals without visible borders. We arranged the 12 V30 mobiles in a V shape on the signage, creating a unified display that highlighted the thinness and high resolution of the V30. Visitors were intrigued, often approaching to find the boundaries between the V30 and the OLED signage, taking photos and expressing their amazement.

Frame Out

The synchronized display created a seamless visual experience, drawing numerous visitors to the booth. They were fascinated by the integration of the V30 and OLED signage, often approaching closely to find the boundaries, and those visitors would take photos in front of the display, expressing their surprise.