Kinetic Media Art / Branded
The Glass Media Art
CES 2024 / USA, Las Vegas
Kinetic Media Art / Branded
CES 2024 / USA, Las Vegas
At CES 2024, we presented kinetic media art featuring LG's world's first transparent, wireless 4K OLED TV (77-inch LG Signature OLED T). We maximized the new experiences of transparency and the value of wireless with the concept "The Glass," integrating content, space, sound, and operation for a comprehensive presentation.
4K wireless OLED T + motion mechanism Kinetic scenarios matching the ON/OFF transitions of the TV and its motion mechanism
Entrance of the CES LG booth (W 12M x D 6M) Immersive content and sound structure designed to be the first thing visitors experience
Content planning and execution to effectively highlight the OLED's picture quality, transparent material, and kinetic movement
We designed a sequence emphasizing the excellence of self-emissive OLED technology, from monochrome to vibrant colors, and the evolution trajectory of the TV, revealing a vast space beyond the TV. By researching materials that enhance transparency and dynamically portraying the TV's transitions with its screen moving up and down (e.g., a swirling wave splitting vertically), we symbolized the dawn of a new era with the appearance of the transparent TV.
From 3D art planning and design to kinetic moving simulations, 15.1 channel surround sound planning, and on-site testing, we meticulously executed each step for a successful content exhibition. Externally, we received high praise for presenting content that offers new experiences transcending visual and spatial boundaries.
The TV structures we’ve built for exhibitions have always felt like walls blocking the path. This video captures various performances of the product through transparency and opacity, fusion, and disintegration. At the moment the massive stained glass stands at the entrance of the exhibition hall, we wanted to give the impression of stepping into a new architectural space, rather than just an exhibition hall.
Producer / Lee Chang Ik
Client l LG Electronics
Agency l HSAD
Executive Producer l Lee Chang Ik
Planning l Jin Ka Hee
Director l Lee Young hun
Art Director l Gu Han Eul
3D,2D Designer l Oh yong taek
Edit & Composite Supervisor l Do Byung jo
Tag l #미디어아트 #키네틱 #전시공간 #전시영상 #솔루션 #고화질 #기획 #제작 #3dart #콘텐츠 #content #LG전자 #투명올레드TV
#LG시그니처올레드T #lgoledtv #oledtv #LGSIGNATUREOLEDT #2024LGOLED, #ces2024 #wirelesstransparentTV
At CES 2024, we presented kinetic media art featuring LG's world's first transparent, wireless 4K OLED TV (77-inch LG Signature OLED T). We maximized the new experiences of transparency and the value of wireless with the concept "The Glass," integrating content, space, sound, and operation for a comprehensive presentation.
4K wireless OLED T + motion mechanism
Kinetic scenarios matching the ON/OFF transitions of the TV and its motion mechanism
Entrance of the CES LG booth (W 12M x D 6M)
Immersive content and sound structure designed to be the first thing visitors experience
Content planning and execution to effectively highlight the OLED's picture quality, transparent material, and kinetic movement
We designed a sequence emphasizing the excellence of self-emissive OLED technology, from monochrome to vibrant colors, and the evolution trajectory of the TV, revealing a vast space beyond the TV. By researching materials that enhance transparency and dynamically portraying the TV's transitions with its screen moving up and down (e.g., a swirling wave splitting vertically), we symbolized the dawn of a new era with the appearance of the transparent TV.
From 3D art planning and design to kinetic moving simulations, 15.1 channel surround sound planning, and on-site testing, we meticulously executed each step for a successful content exhibition. Externally, we received high praise for presenting content that offers new experiences transcending visual and spatial boundaries.
